Founded in 2000, EC Red Bull Salzburg has made a name for itself in the following years with national and international successes and is one of the most consistent ice hockey clubs in Austria. The Red Bulls see themselves as an international training program and want to convince and inspire with modern, offensive ice hockey. Since 2014, both domestic and foreign talents have also been taking advantage of the diverse training opportunities offered by the Red Bull Ice Hockey Academy. In the 1987/88 season, Red Bull supported the then Salzburg ice hockey club SEC as a sponsor for the first time. However, after a strong season and fourth place in the final standings, the club was relegated for economic reasons. The history of EC Red Bull Salzburg began in 2000 with the re-entry of Red Bull as a sponsor and now also as a name giver. In the 2000/01 season, the Red Bulls had already crowned themselves Oberliga champions (at that time synonymous with the second-highest division), and reached the finals of the Austrian National League in each of the following two years. In the 2003/04 season, the Red Bulls finally won the National League title, ending a 16-year Bundesliga abstinence.
With the promotion to the Austrian Bundesliga (then Erste Bank Eishockey Liga, since 2022 win2day ICE Hockey League), the club was completely taken over by Red Bull and restructured. A farm team was founded and the infrastructures were successively improved. After the seventh and last place in the first Bundesliga "apprentice year" 2004/05, Salzburg already reached the final in the 2005/2006 season. The following season, Salzburg's ice hockey team became Austrian champions for the first time. In the meantime, the Red Bulls can look back on nine titles in the pan-European ICE Hockey League and eleven Austrian championship titles. In 2024, the Red Bulls won the title for the third time in a row and made ice hockey history with the league's first three-peat.
Internationally, the Red Bulls first appeared in 2005 with their invitation tournament "Red Bulls Face-Off". In 2007 it was renamed "Red Bulls Salute", and another two years later the Red Bulls won their home tournament for the first time, beating strong international competition. In the same season, the Red Bulls became the first Austrian team to win the IIHF Continental Cup. In 2011, the Salzburgers won the Red Bulls Salute for the second time before the tournament was incorporated into the European Trophy. In 2014, the European Trophy finally evolved into the Champions Hockey League, in which the Red Bulls celebrated one of their greatest international successes by reaching the semifinals in the 2018/19 season.
In 2017, the Red Bulls Salute was revived and has since scored points with fans for the lineup of both Red Bull clubs from Salzburg and Munich, in addition to the participation of top international teams.